Prosperity - Spend on Purpose

Reduce overspending and
keep more of what you make.
Building wealth has never
been so easy!

Did You Know You Can Add a Second Portfolio for Managing your Personal Finances?

So many of our customers love Prosperity for their business – did you know you can choose to add a second portfolio for only $5 per month and manage your personal finances? Please email us at support@prosperityapp.com if you would like to add an additional portfolio. Prosperity will help you create a budget for your family, adding envelopes like “groceries”, “Clothing”, “Utilities” and “Mortgage” etc.

You may be interested to know we are offering a Personal Finance webinar on Prosperity.  I highly recommend this Personal Finance webinar.  You can find the schedule posted here:  http://webinars.spendonpurpose.com/

LEANNE & PROSPERITY ARE FINALISTS AT an INTERNATIONAL BUSINESS MODEL COMPETITION for WOMEN OWNED TECHNOLOGY COMPANIES

SPEND ON PURPOSE.COM 608 W 2nd Ave, Suite 203 Spokane WA 99223

Contact: Mary Allen

Phone Number: 509-413-6620

Email: info@spendonpurpose.com

January 26, 2012

LOCAL .COM COMPANY FINALIST at

the INTERNATIONAL BUSINESS MODEL COMPETITION

for WOMEN OWNED TECHNOLOGY COMPANIES

You never know who you’ll meet in Spokane’s Entrepreneurial Center on 2nd Ave. One such entrepreneur is LeAnne Ozaine-Smith, the founder of SpendonPurpose.com This little company created web-based accounting software for entrepreneurs with 5 or less employees. They affectionately refer to themselves as the “Anti-Quickbooks.”

In November 2011 the Company was nominated for the Women 2.0 international Business Model Competition. Out of 1000 companies, across 16 countries, and 63 cities SpendonPurpose.com was selected as 1 of 8 finalists for their business model & potential to be a disruptive technology. Finalists have been selected to pitch their business model to a conference full of Angel Investors and Venture Capitalists. The goal of Women 2.0 is to empower and connect women founders of emerging technologies to the funding community so they can grow and scale quickly. LeAnne and SpendonPurpose.com will be participating in the Pitch Conference sponsored by Women 2.0 in February 2012. The Company is raising $1 million dollars.

About Prosperity:

Prosperity is small business budgeting software for non-accountant types.  It helps the Solo-entrepreneur reduce overspending, keep more of what they make, and sparkle at tax time. The software excels in her simplicity and use of a web-based “envelope system. ” Unbeknownst to the user, Prosperity is a full blown dual-entry accounting system—hidden by intuitive features and language. Prosperity is light enough for a teenager selling homemade aprons, and heavy enough for an All State Agency’s books. Prosperity was crafted to help the Solopreneur see how much money they have “left to spend” on everything from stamps to office supplies. The Company is highly personable, with an approachable go-to-team for financial questions. Their ancillary services, including courses, webinars, expert calls, coaching, virtual bookkeeping, blogs, and newsletters, have become a virtual oasis for Solopreneurs. 23,000 Solopreneurs are subscribed to the Company’s e-newsletter & video training center.

About LeAnne Ozaine-Smith

LeAnne is one sassy redhead whose “real job” is/was Financial Planning with a Mass Mutual Financial Group. Additionally she is a Financial Coach & infectious speaker on “all things money” in a Solo-entrepreneur’s business. As President of Prosperity, she spearheaded 4 software applications, along with hosting thousands of webinars, working the speaking circuit, creating a video training center, and a newsletter list of 26,000 Solopreneurs. Under her leadership, the Company has increased sales by 330% from its 1st year to its 3rd, and turned a profit in its third year. Within months of releasing Prosperity she brokered the Company’s first white label for Mary Kay, Inc.; she is Mary Kay’s active money management expert to their worldwide sales force. LeAnne has published financial classes for strategic partners, an online university, & continuing ed classes for Realtors.

Need help in interpreting the news of the last week?

People from all over the Small Business Community have been reaching out to us asking for some help in interpreting the news of the last week. I love that y’all trust Ascend Financials on money stuff; you made me blush with delight! Alright all you savvy business owners, let’s dig in.

The hoopla that went down around Washington DC will affect you both directly and indirectly. Here are the highlights in plain English:

· The Debt Deal: Congress and the President reached an agreement to RAISE the debt ceiling so that we didn’t default on our debt. (Need the 5 min crash course on the debt ceiling? Click here) This allows the government to borrow more money to make minimum payments on past loans. Double ugh.

· Strings Attached: The Debt Deal has strings attached. The government promises that it will cut spending over 10 years—the spending cuts will be will be felt in places that are considered “negotiable” (like Defense and Education) because that no politician is willing to go elbow deep in REFORM in the months leading up to an election year.

· Time for Vacation: Once the Debt Deal was brokered, and a congressional committee was appointed to figure out how exactly to exercise the Plan, they decided they needed a vacation. Off they went on “recess” against the express wishes of the President. Needless to say, the President isn’t keen on their choice and has asked them to come back to Washington.

· Kicked While Down: Days later, the sovereign USA got kicked in the gut while it was down: credit rating hit and the stock markets fell.

· AA+ Isn’t Good? Even though we met our deadline to pay the creditors, the rating agencies downgraded USA’s credit score. (more on why below) The credit score for government and business is based on how many big A’s you have next to your name. AAA is the best.

· Before You Say Who Cares: A worse credit score means the government will need more money for the same bills! That affects everything. Remember, your Income is the collateral the Government put up to borrow (more) money.

· The Double Whammy: The GDP (gross domestic product) and Unemployment/Jobs Report came out the day after the Debt Deal was brokered. It looked and smelled rotten. So Wall Street freaked out and dropped 10.8% late last week! Imagine 10.8% of the money in your checking account just disappearing. That’s exactly what happened to most of our IRAs and investments.

Holy Stinky Election Year

Look, there’s no pretty way to say it. As the world watched our government play politics until 11:59p something became very clear: The United States of America cannot make a decision to save its economic life… especially not with the 2012 elections just around the corner. Republicans are standing firm on not raising taxes, so they won’t vote on anything that smells of tax increase. Democrats are standing firmly on their commitment to not touching Social Security, Medicare as a way to decrease government spending. Impasse.

Be careful dear entrepreneur that you don’t bury your head in the sand, or throw up your hands in the air. Nothing is more important to our economy than the work you do in your business. You still have a fantastic business model to work with—so do the best you can with what you’ve got. Don’t wait for things to happen around you or for reform, do it yourself. You are in control of your Income and Expenses. Nobody is going to do it for you. And with high levels of unemployment, many people need leaders they can follow into starting their own business. Are you that leader?

If you want your voice heard in Washington use your liberty to make phone calls. Tell your Senators and Congressmen to go back to work and to courageously embrace reform. Tell them how you feel about the things you learned here today. If you have investments (or your spouse does) that are in the stock market, call your financial advisor with questions and ask if changes need to be done to your portfolio.

Most of all be diligent, work hard, be a good steward of your finances, and keep on keeping on!

LeAnne

PS: For the record I’m not an economist… I’m a professional financial advisor who just happens to own Ascend Financials, which helps the small business professionals keep more of what they makes. Sign up for Prosperity at Spendonpurpose.com

The Debt Ceiling and what it means for YOUR business

** writtten July 21st, 2011

I was meeting with a successful Executive Sales Director; she and I were discussing her investments and changes I was recommending. She said, “LeAnne, can you explain to me what’s going on with this whole Debt Ceiling thing? My brother was telling me to pull all my money out of the stock market before August 2nd. I don’t understand how any of this applies to me, or my business. Help!”

You’re a smart business person. So it behooves you to learn just a bit about this whole debt ceiling thing. Here are the basics (in real English):

1. The Government’s Line of Credit -Government asks for credit by issuing bonds (named Treasuries) and Investors buy them up like crazy. The bond buyer is actually “loaning” money to the Government, and it contractually agrees to pay interest on debt, and pay the principal back in x # of years.

2. The Government’s Credit Score - I know it’s hard to imagine, but even the US Government has a credit score. Just like you and me, if they fall behind in payments or can’t pay, then their credit score is affected.

3. The Ceiling is a Self Imposed Credit Limit - In simplest terms, the “Ceiling” in question is a credit limit the government has imposed on itself.

4. What’s the Big Deal about August 2nd? August 2nd is the day that the US Treasury says it officially doesn’t have enough money to make minimum payments on its Bonds. Yikes! So what they’re trying to do is borrow more money so they can make loan payments. Think of it as using one credit card to make the minimum payment on another.

5. Political Tug of War: The House has a Republican majority, and they’re demanding that if the credit limit is raised, that it be tied to budget cuts. Additionally Republicans are demanding a Constitutional amendment that requires the Government to operate with a balanced budget. The President and Senate are saying no way, because such budget cuts would likely hurt Social Security and Medicare. Everyone knows that messing with Social Security and Medicare is essentially suicide for the Official.

6. Your Income, Their Collateral Regardless of whether you think like the House or President, here are the facts! The Government’s ability to borrow money is backed by their sovereign power to TAX! In other words: your income, and the government’s power to tax it, is the collateral they use to secure loans. (Now I have your attention, right?)

Personally, I don’t believe that Lawmakers are willing to commit political suicide, and I do think they’ll play this out till the last moment. I think the Debt Ceiling will be raised, I think the Government is going to collateralize more of your income (and your grandchildren’s) to take on more loans. Bottom line, it affects your business because it affects the overall economy.

I think the biggest risk for your small business is taxation risk, which affects the amount of money that goes home to your family for the same amount of work and product sold. Additionally, the true risk for every American family and business is an “indirect tax” by an increase on interest rates across the board.

What should you do? You should stay focused. Make audacious goals for the rest of this year. Work your business full circle. Run it cash flow positive. Listen to your leadership on how to build your business deep and wide. Manage your money in Prosperity. Take a profit, always hire a CPA, and don’t panic. Pick up the phone and call your elected leaders (whether you like them or not) and tell them what you think they should do with your new knowledge.

At your Service,

LeAnne and the Ascend Financials Team